Nielsen found that Americans spent an average of 67 minutes per day consuming media on their smartphones in the fourth quarter of 2013, up from 48 minutes during the same period two years earlier. In June, comScorereported that Americans finally clocked more time with digital media on their smartphones and tablets than on their desktops.
Flurry, an app analytics service put out a report in April with the ominous title, “The Rise of the Mobile Addict.” According to the report, the average user opens up apps 10 times per day on his smartphone or tablet. With that in mind, Flurry defined a “mobile addict” as anyone who opens apps more than 60 times per day. And there are a lot of them around the world, perhaps including myself.
“In March of 2014, there were 176 million mobile addicts, up from 79 million in March of 2013,”
“In March of 2014, there were 176 million mobile addicts, up from 79 million in March of 2013,” the researchers at Flurry wrote. “That is astonishing growth in a single year.”